Ad Roll is a commercial that appears prior to an online video, typically 15-30 seconds in length, that drives click-throughs to your website!
Ad Roll
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Targeting segments can include everything from age, gender, household income, interest, purchase intent, and more.
Why use AD ROLL?
Besides the fact that viewers retain more from videos than text, Ad Roll takes advantage of all the consumer behaviors that Targeted Ads can.
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Demographic Targeting
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Geographic Targeting
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Content Targeting
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Behavioral Targeting
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Site Re-targeting.
30 Second Ad Roll click-thru rates are 87% above industry average while 15 second Ad Roll click-thru rates are 371% above industry average.
Transparent results are available in our live dashboard, including on what websites your ads served, when they were seen and whether a customer took action, if conversions are enabled.
Robust data elements - our dashboard can show which ads are garnering the most engagement and clicks.
5 conversion points are included in our tracking, allowing you to track engagement, interest and action.
Campaign optimization - our campaign managers are incentivized to hit key KPIs like foot traffic and click-thru rates. This ensures a real human is paying attention to your campaign performance.
Comprehensive list of features.
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Demographic Targeting: Target users based on their age, gender, HHI, career, ethnicity and more.
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Behavioral Targeting: Target consumers based on their search, click, and web browsing history.
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Content Targeting: Target consumers based on the kinds of sites and content they’re visiting.
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Geo-Targeting: Target users based on radius, zip, city, county, DMA, state and more.
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Frequency Caps: Limit the number of times a user can see your ad.
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Day Parting: Target your key consumers at a time when they’re most likely to buy.
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Geo-fencing: Targeting consumers devices while they are in a certain location or after they have left it. (Only available in the US)
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Re-Targeting: Remarketing to consumers who have already visited your website.
These videos can play before, during, and after other video content on news and information websites. Each impression or view counts - reaching relevant potential customers. And then, you can also measure engagement through clicks and online conversion tracking.
